Content Management & Advertising

Parallax Digital Technologies exclusively use the Scala suite of content creation, management, and playback applications, as an option, in all of our digital displays that have 32” size screens and above. 

Scala has the capability and flexibility to provide a custom infochannel for businesses from one location to thousands of locations, and all can be controlled and managed from one single installation. Content is cached on the digital display and is played in accordance with a pre-programmed playlists, based upon date, time, location, or any other variable you wish to use.

Real time information can be displayed from any digital feed source making it perfect for smart Real Time Passenger Information (RTPI) applications, and Scala can utilize scripts to customize your offering even further, which can be especially effective in the Retail Sector.

The Scala suite, combined with Parallax Digital Technologies’ managed displays are perfect for the following channels:

  • Advertising
  • Bars and Hospitality
  • Corporate Communications
  • Digital out of Home (DooH)
  • Entertainment Centres
  • Restaurants & Takeaways
  • Smart Retail Solutions
  • Transportation

Scala Designer

Scala Designer digital signage software was created to help marketers produce polished, professional digital signage content at all levels. The intuitive interface makes it easy to combine elements such as text, images, graphics, video, sound, and animation for the ultimate engaging content. Scala Designer also handles converting files or re-rendering, easily aggregating multiple media formats for images, video, audio, streaming and HTML. This aspect of the software gives marketers more control over the final playback quality because the file is rendered live and leaves the original data unaltered.

Scala Player

Scala Player software delivers stable and reliable 24/7 playback even if your network connection goes down. By sending content directly to media players using store-and-forward technology means never having to worry about blank screens. As part of the Scala Enterprise, Scala Player keeps a log of events for simplified ad billing and error tracking and has the ability to update on-air without interruption.

This aspect of the content manager is compatible with both Linux and Windows. Scala Player also delivers smooth sub-pixel movement and does not download the files as a whole. Saving only the changes that were made, the software mitigates choppiness and eliminates unnecessary content. This seamless interface can also play back interactive videos on a touchscreen monitor for ease-of-use.

Scala Content Manager

Scala Content Management allows you to manage your content and deploy it to your digital network, with dozens or thousands of players, from any Internet-connected computer.

This digital signage management allows you to create timetables and playlists to help keep your marketing and development teams on track. Template support and plan-based content distribution also come with this digital signage scheduling software. Navigate through Scala Content Manger’s user-friendly interface and manage all types of media effectively.

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